While most owners think the first interaction with a camper is when they get to their campground, that cannot be farther from the truth.
Even after booking, there are plenty of ways to interact with your campers to make them more excited to start with you and get them a better overall experience. We have written multiple blogs about how to make sure your RV Park or Campground can boost your search results and how an updated website leads to trust, but what we want to focus on is what comes after the booking.
I was recently traveling cross country and booked multiple hotel rooms several months in advance. While I was already excited about my trip, one day I got an email that made me even more enthusiastic about my upcoming travels. I received an email from a random hotel I had booked to let me know they were excited about having me and some of the attractions from the surrounding area. Even though I could not go to most (I had a long drive day the next day), their email made me not only excited to visit but also instilled more trust.
Then, right before my stay, they followed up with another email. This wasn’t just your normal, remember you have a reservation email… how boring… but instead included more suggestions of things to do and a personal note from the manager. Again, this not only made me excited but made me trust their company even more.
What probably took them all of 5 minutes to send, I am assuming these are templated emails, made me more excited to go and ultimately led to a better overall experience.
So, how can you mimic this for your campground or RV park? There are many simple to use email marketing companies where you can start. MailChimp, for instance, is free to use. Just load an email into a list and set it to auto send to anyone new. You can even use their first name in the body of the email with this trick to give it that personal touch. Load the email up with local attractions and fun things they can do at your park.
The ultimate goal for every campground and RV park owner is to provide their guests with a great experience. We hope this helps in that process. If you have any questions about getting email automation set up, please let us know by emailing us at firstname.lastname@example.org.