Spring is in the air, and with it comes a flood of sun-loving guests to your campground or RV park. You have officially made it out of the slow season (hooray!), and are now preparing for peak business in the coming months. So, how can you ensure that your campground or RV park isn’t just busy, but successful? Here are some ideas that could be helpful for RV park or campground owners and operators:
Be active and stay informed with your local tourism organization. Whether it’s a small Chamber of Commerce, a full-blown Tourist Board, or a more loosely knit group, be a part of it. Your campground or RV park contributes a lot to the tourism industry in your area. Outdoor recreation is beginning to boom this time of year, and the camping/RVing industry is growing substantially year over year. Take full advantage of being a valued tourism partner, and showcase incentives like online booking. If your campground or RV park doesn’t have this feature yet, now is a great time to get on board with Bonfire. Check out how we stack up against our competitors here.
Activities are a must. Whether you’re marketing to long-term guests or those just passing through, the more activities you offer, the more enticing your RV park or campground will be. Activities can be as simple as free pancake breakfasts, to special days for Farmers Markets, Friday beer carts, or an outdoor concert series. The more fun you make available, the more appealing your park will be. Check out our last blog article for more activity ideas.
Work hard to help publicize local events and activities at your park to your clientele. Make sure you keep your past guests up to date with an email newsletter and weekly posts to your social media pages. Your past guests are gold, so offer specials or value-enhanced packages to encourage them to come back and attend events in your community. For instance, Emerald Desert RV Resort in the Coachella Valley, California has special rates and lots of activities centered around both the Coachella and Stagecoach music festivals, including bus transportation to and from the music venue. Potential campers don’t have to buy a ticket to the festivals to be part of the fun at this RV resort, but they make it easy for festival-goers to attend hassle-free. For more ways to effectively market your campground or RV park, check out our marketing-specific blog here.
Interested in learning more about Bonfire? Schedule a demo with our Head Honcho to see for yourself why more parks are turning to Bonfire.