There are 83 million Americans between the ages of 25-35. By 2020, 1-in-3 Americans will be a Millennial, which means if you want to attract this portion of the population, your park needs to make itself more appealing to these tech driven individuals. Here are a few things you can do to make your park more attractive:
A modern website with reservation capabilities that can be easily found and accessed from a mobile phone. The times, they are changing and many prefer to do a quick search to make a reservation. Younger generations do not want to have to call someone and give a credit card over the phone. They want to be able to find what they need quickly and easily. Luckily, websites have become easier than ever to create. For non-technical people or even those who don’t have a lot of time, web builders like SquareSpace and Wix are great options.
Although we spoke about being able to take online reservations above, we wanted to point this out again. Worried about no shows? Make payment upfront a must. Sites like Bonfire can help with this.
The younger generation lives their life through images, so having great pictures of your park is a must. Also, using platforms like Instagram to showcase your park will not only help with exposure, but you can set the images to be automatically uploaded to your website. This will save you time down the road and with Instagrams filters, your photos will always look professional.
Wifi is a MUST. It doesn’t have to be great, but with cell service in a lot of remote areas being low, guaranteeing people a way to stay connected is a huge selling point. Showcasing your Instagram and free wifi service clearly on your website, will attract a lot of younger people.
Having park maps show casing activities available at your park will help those looking to stay there excited about their trip. The lower quality your map, the less likely a person will be to take your park seriously. Companies like Bonfire offer park map updates/builds for around $300. Although it can seem like a pointless spend, in the end, it will have a high return of investment.
We know change is hard and annoying but making the additions above will only make you more money. . If you have any questions about getting your park up to speed from website to management to park maps, Bonfire is your total solution! Click here to contact us for more info.