More Control, Less Manual Work: Three New Tools for Operators

Running a campground means juggling a hundred moving parts like pricing, taxes, utilities, guest communication. 🔥

We've been listening to feedback from operators across the country, and this update tackles three of the biggest asks we hear:

  • Flexible Promo Codes to drive bookings on your terms

  • Custom Tax Assignments at the amenity level, so every item gets taxed correctly

  • A brand-new Electric Meter Dashboard that sends all your invoices in one click

The result?
More revenue tools in your pocket, cleaner tax compliance, and hours saved every month on utility billing.

Let's dive in.


1. Promo Codes That Actually Fit Your Business

Discounts are one of the easiest ways to fill sites during slower periods, reward repeat guests, or run seasonal campaigns — but only if the tools are flexible enough to work the way you do.

Bonfire's new Promo Code engine gives you full control:

  • Choose between percentage off or flat dollar discounts

  • Set a Code Used Date — the promo code must be applied within your valid date range

  • Set a Reservation Date — the reservation dates themselves must fall within your valid date range

  • Combine both to run precise campaigns (think: "book by Labor Day for a stay in October")

Whether you're running a "20% off spring midweek" campaign or a "$25 off your next stay" loyalty offer, you can now build promos that match your marketing calendar without workarounds.

More flexibility = more strategic revenue moves you can make. 🏕️


2. Tax Assignment Per Amenity

Taxes used to be simple: tax exempt or not tax exempt. But operators told us that one-size-fits-all approach wasn't cutting it. Different amenities are often taxed at different rates, and lumping them together caused headaches at reconciliation.

Now, operators have full control over how taxes apply across every item on a reservation:

  • Apply specific tax rates to specific amenities, no more blanket tax rules

  • One item may have more taxes assigned than another (electric might be taxed differently than a pet fee, for example)

  • Cleaner reporting when it's time to reconcile with the state

  • Full flexibility for parks operating across jurisdictions with unique tax rules

The result?
Accurate tax collection down to the individual amenity — and a whole lot less cleanup on the back end.


3. One-Click Electric Meter Invoicing

If you've ever had to update electric meter readings and send invoices reservation-by-reservation, you know how much time it eats up.

Now, all of that happens inside one unified dashboard:

  • Update every electric meter reading from a single view

  • Generate and send invoices for all reservations in one click

  • No more clicking into each reservation individually

  • No more toggling between screens to track who's been billed

What used to take an hour of manual work is now a few minutes.

Especially valuable for parks with a large number of long-term or seasonal guests on metered electric, this update alone can save you hours every billing cycle.


🎯 Why This Matters for Campgrounds

These aren't cosmetic updates, they're built to solve real operational pain points:

  • Real marketing tools with promo codes that flex to your calendar

  • Simpler, more accurate tax compliance

  • Hours of manual utility billing cut every month

  • Cleaner reporting across the board

  • More time for your team to focus on guests, not spreadsheets

Every hour we save you is another hour you can spend running your park.


At Bonfire, we're focused on building tools that actually make operators' lives easier, not just adding features for the sake of it.

These three updates are live now for all Bonfire V2 accounts. If you'd like a walkthrough of how to set them up in your park, our team is happy to jump on a call.

Here's to smarter promos, cleaner taxes, and one-click billing. 🔥🏕️


A Brand-New Online Booking Experience is Here

First impressions matter. 🚀

When guests land on your booking page, that moment determines whether they complete their reservation — or click away.

That’s why we’ve completely upgraded the Bonfire Online Booking Experience.

This update focuses on three major improvements:

  • A cleaner, more modern front page design

  • Smarter RV & trailer selection built into the booking flow

  • The ability to reserve multiple spots in one transaction

The result?
A smoother guest journey, fewer booking errors, and more completed reservations.

Let’s dive in.


1. A Fresh, Modern Booking Front Page

We’ve redesigned the entire booking front page to be more organized, intuitive, and visually engaging.

The new layout is:

  • Clean and structured

  • Easier to navigate

  • Optimized for both desktop and mobile

  • Designed to guide guests naturally through the booking process

Everything feels simpler — because it is.

Guests can now find availability, site options, and booking details faster without feeling overwhelmed.

This isn’t just a cosmetic upgrade — it’s built to increase clarity and conversion.


2. Smart RV & Trailer Selection (Before It’s Too Late 😉)

One of the biggest improvements in this release is moving the RV/Trailer selection to the beginning of the booking process.

Previously, trailer length restrictions were confirmed near the end of checkout — which could create frustration if a guest selected a site that didn’t fit their rig.

Now, guests can:

  • Indicate if they’re bringing an RV or trailer

  • Enter relevant size details early

  • Automatically see compatible sites

This prevents guests from exceeding site max trailer lengths and eliminates unnecessary booking errors.

The result?

  • Fewer reservation adjustments

  • Less back-and-forth with guests

  • A smoother arrival experience

  • Happier campers pulling into the right spot the first time 🏕️

This update alone dramatically improves the guest journey.


3. Book Multiple Sites in One Reservation

Another powerful new feature:
Guests can now book multiple spots at once.

Instead of going through checkout multiple times and entering card details over and over, guests can:

  • Select multiple sites

  • Add them to one cart

  • Complete everything in a single transaction

This is especially valuable for:

  • Families traveling together

  • Group camping trips

  • Rallies and events

  • Long-term stays needing multiple sites

Less friction = more completed bookings.


🎯 Why This Matters for Campgrounds

These updates weren’t made just to look good — they were built to solve real operational pain points:

  • Reduce guest confusion

  • Prevent site mismatch issues

  • Increase booking completion rates

  • Create a more professional first impression

  • Save your team time

Your booking page is your digital front desk.

Now it works smarter than ever.


The new Online Booking Experience is faster, cleaner, and built around how guests actually book campsites today.

At Bonfire, we believe booking should feel simple — not stressful.

This update brings us one step closer to that mission.

If you’re already on Bonfire V2, these updates are live and ready to use.

If you’d like help optimizing your booking page settings, our team is happy to walk through it with you.

Here’s to smoother bookings and happier campers. 🔥🏕️


Bonfire V2: Faster, Smarter, Built for the Modern Campground

We’ve been busy behind the scenes — and we’re excited to officially introduce Bonfire V2!🔥

This isn’t just a visual refresh. Bonfire V2 is a major step forward in speed, usability, and flexibility, built directly from feedback we’ve heard from campground and RV park owners across the country.

Our goal was simple: Make Bonfire even easier to use, more powerful for operators, and smoother for your guests.

Here are the three biggest upgrades you’ll notice right away:


1. A Faster, More Intuitive Dashboard

Bonfire V2 features a completely redesigned interface that’s cleaner, quicker, and easier to navigate.

• Key tools and reports are now easier to find
• Fewer clicks to manage reservations, sites, and guests
• Improved performance across desktop, tablet, and mobile

 

2. A Better Online Booking Experience for Guests

We’ve streamlined the guest booking flow to help convert more visitors into reservations.

• Smoother date and site selection
• Clearer site details and availability
• Mobile-friendly design for on-the-go bookings
• Faster checkout experience

The result? Fewer abandoned bookings and happier campers. 🏕️

 

3. More Powerful Reporting & Management Tools

Bonfire V2 gives operators more clarity and control over their business.

• Cleaner financial and reservation reports
• Improved filters and export options
• Better visibility into occupancy, revenue, and trends
• Stronger system stability and reliability

Everything you need to make smarter decisions — without the headache.


Bonfire V2 was built to grow with your campground.
It’s faster, easier, and more powerful—without sacrificing the simplicity you already love.

This is just the beginning. We’ll continue rolling out new features and improvements throughout the season, and we can’t wait for you to see what’s next. 🔥


Ready to explore Bonfire V2?

Log in and take it for a spin — reach out to our team if you’d like a guided walkthrough and sandbox credentials.


Automated Emails & Text Messages for Your Campground

Staying connected with your guests just got a whole lot easier. 🔥

We’re excited to roll out Email & SMS Automation — a new feature that helps you communicate with campers at the right time, without doing everything manually.

From booking confirmations to arrival reminders, Bonfire now makes it simple to keep your guests informed and engaged automatically.


How It Works

Bonfire’s automation tools let you trigger emails and text messages based on key moments in a guest’s reservation journey.

Here’s what you can automate:

  • Booking confirmations

  • Pre-arrival reminders (check-in info, gate codes, directions)

  • Mid-stay messages (rules, amenities, events, or upsells)

  • Post-stay follow-ups (thank-you notes, reviews, return offers)

Once set up, these messages send automatically — saving you time while delivering a better guest experience.

 

What You Can Use It For

This feature isn’t just about convenience — it’s about creating a smoother, more professional guest experience.

Here are a few popular use cases:

  • 📍 Send check-in instructions the day before arrival

  • 🔥 Promote firewood, merch, or add-ons during a guest’s stay

  • ⭐ Ask for Google reviews after checkout

  • 📅 Encourage repeat bookings with future stay discounts

  • 🏕️ Share campground rules, maps, or event schedules automatically

It’s like having a virtual front desk working for you 24/7.

 

With Email & SMS Automation, Bonfire helps you:

  • Save time

  • Reduce manual follow-ups

  • Improve guest satisfaction

  • Increase repeat bookings

  • Look more professional with zero extra effort

This feature is designed to work quietly in the background—so you can focus on running your campground while Bonfire handles the communication.


Want help setting it up?

Our team is happy to walk you through best practices and message templates to get you live in minutes. 🔥