How to Run A Successful RV Park or Campground 

Owning a campground or RV Park is fun. From hanging outside roasting marshmallow to fishing the day away, it can seem, from a distance, to be nothing but fun. However, it is also hard work. Here are a few tricks and tips we have picked up along the road from not only running our own campgrounds, but also from interacting with hundreds of owners/managers. 

1. Understand the Industry

We will start off the basics for those who are thinking about owning their own campground and RV Park. Make sure you familiarize yourself with the consumer’s point of view. This seems pretty straight forward but many excited new owners forget to do proper research. From staying at a campground as a guest to working one for a few weeks, you need to understand both sides of the isle. 

2. Create A Community

Having celebrations for July 4th and even ice cream socials help create memories for not only long term guests but short term guests as well. Creating a sense of community and even family, creates a atmosphere every one enjoys. One way to foster a sense of community is to offer simple things like hot coffee to people while they checkin or a postcard they can send to someone from your campground. 

3. Learn The Basics

If you are not a little versed in electricity and plumbing, take a class or two. Of course, you can hire someone but that can quickly add up. Knowing some of the basics can save you thousands of dollars and a lot of time. Plus, being able to offer quick solutions to your customers, will only keep them happy. 

4. Cleanliness Is Key

A lot of campground and RV Park customers hear about you through WOM. Therefore, your park needs to have clean facilities. If you do not have clean bathrooms or showers, you will loose customers - it is that simple. 

5. Don’t Make It Hard

Keeping everything as streamlined as possible for easy checkin and checkout can mean the difference between a good and great experience. Checkin is a customers first interaction with you and we are not talking about the day they arrive. Your impression starts when they book. Wether they book online or by phone, making it easy and comfortable is vital. Check out our blog on creating a great first impression HERE and if you do not have a easy to use online booking platform check out Bonfire.

6. Do It Right The Fist Time

If you are going to build, do it right, with the correct permits. What should have just been a $30 permit could end up costing you $300 in fines. If you build it right with the proper paperwork the first time, it will save your money and time down the line. 

7. Marketing For Success

Staying ahead of your competition is key and correct marketing can help. From having a strong Social Media presence to running strategic google ads, it is not impossible to standout from your competition. Click here to download Bonfire’s Free RV Park and Campground Marketing Guide.


8. Adding in Facilities

While marketing can help your campground grow, the addition of facilities such as a playground, a outdoor theatre, and ultimate frisbee courses also make you stand out. Not everything has to cost you money. Lunch and Learn for Campfire Cooking or Guided Hiking Tours can bring in a little extra revenue and a lot of attention. CLICK HERE to read about additional facilities your park could add. https://www.letsbonfire.com/blog/2018/2/13/free-paid-activities-you-could-add-to-your-park

Owning a RV park or campground is hard but rewarding work. We hope these tips help your park or campground have a successful year. 

How to Bring Your Park Into The Digital World - 8 Tools To Use To Make Your Life Easier

How to Bring Your Park Into The Digital World - 8 Tools To Use To Make Your Life Easier

In the past, it was much more difficult to streamline and reduce the time spent tackling the day to day issues, but with the rise of technology and innovation, automating the campground is as easy as the click of a few buttons. We’ve compiled a list below of 8 tools every campground or RV park can implement to boost business and operate more efficiently.

2017 Campground Revenue Breakdowns and what it means for the Industry.  

Total in Revenue: 7 Billion 

 

Annual Growth Rate: 1.9%

 

Total Spent on Camping Equipment: 2.8 Billion 

 

Number of RV Camping Participants: 42 Million 

 

While there are over 14400 RV Parks and campgrounds across the US, 50 accounts for approximately 25% of the revenue. So how can little guys compete with the larger competitors? It is simple - marketing and things to do. 

 

A lot of smaller campgrounds are getting cut out by the competition due to lack of marketing. By simply making people who are in the areas within 4-12 hours of you aware of your park’s amenities plus the local ownership, more people will book you over corporately owned places. Download a free Marketing Guide for RV Park and Campground Owners here. 

 

Campground rentals, sales of amenities and accommodations such as cabins account for 85% of industry revenue, so do not forget to stock up on things like bug spray, firewood, and noodles to sell in the camp store. If you have the money, investing in a few cabins, kayaks or mountain bikes is also a great way to make extra rental income. Learn more about ways to make money each season here.

 

All in all what these numbers show us is the Campground and RV industry is here to stay but making sure your park succeeds is up to you. Need marketing, website or reservation management help? We got you covered. Just email us at howdy@letsbonfire.com or click here to send us a message.