4 Easy and Effective Ways to Market Your RV Park or Campground on Facebook 

1. Target Potential Customers With Ads Showcasing Your Park. 

Facebook allows you to get INSANELY specific with who you are targeting. For example, you can target people who live in your state, who love camping between the ages of 25-40 and show them someone kicking back with a beer at sunset. If you have a lot of family activities, post about those and target those who like camping or RVing and have kids. It is SO easy and SUPER effective. 

Check out this step by step tutorial for more on FB ads or call Beknown Austin, a marketing company who specializes in marketing RV Parks and Campgrounds. 

 

2. Run a Simple Contest to Get People Talking

Ask people who have been to your park before to share pictures and memories at your park. The best one wins a free weekend. You can always choose a slower part of the season for the giveaway but the point is to get past customers to relive the fun they had at your camp. These photos will also be great for other FB posts and your website. To make sure it gets in front of the right people, you can always run an ad to those who have liked your page to make sure they see what you are asking for. 

 

3. Don’t Forget the Pups

These days pets are treated like children so letting people know you are open to pets would be HUGE. Besides that, dogs are cute so you will get a lot of likes. 

 

4. Ask for Likes and Reviews on Facebook

Did you know you can run ads to friends of people who like your page? It will show up as “Name of Friend likes this page”, and thusly, people will pay more attention. Also, reviews are everything. So if you can get people to review your business on any social account, you should. 

 

5. Make sure you add a Call to Action Button

You can choose from seven pre-made button options ("Sign Up," "Shop Now," "Contact Us," "Book Now," "Use App," Watch Video," and "Play Game") and link it to any website that aligns with your business' goals - getting more reservations. It could link to your homepage, a contact form, or phone number.

You can learn how to add a CTA button to your business' Facebook Page here.

 

We hope these tips help your campground become even more successful than it already is. That is what we at Bonfire are all about, helping your RV Park or Campground be the best it can be. If you have any questions about how we can help your park, feel free to shoot us a message BY CLICKING HERE or email us at howdy@letsbonfire.com

Top 10 Marketing Tools EVERY RV Park and Campground should be using.

1. Instagram

With over 400 million active users, Instagram is a great way to connect with potential clients and past clients. People love to see look at pretty photos and videos, which is why Instagram dominates social media platforms. Posting visually stunning photos of sunsets, fun videos of activities, or just a great image of cooking s’mores by a fire, will get a ton of likes. 

Just posting an image will not get it in front of the RIGHT people. Therefore, you need to add hashtags such as #ourcamplife or #wanderlust. This will help it to reach those who love to camp and just might want to camp at your park. 

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Additionally, you can look up people who have visited your campground and posted to Instagram. Just perform a search for your campground name or address in the search bar. Instagram will then show you everyone who has posted within that vicinity. You can then go in and thank patrons for visiting and invite them to return. 

Don’t forget to add a link where people can make online reservations within your Instagram bio. Then, at the end of every post, type “link in bio” so they know where to go to book. 

 

2. Facebook Business Page

Even if you have not created a Business page on Facebook, your park has one. How? Facebook allows users to check into an address or a business even if the business has not set one up. The business can then go in and claim their page

Facebook’s algorithms change frequently so we will address how to get your posts seen after this. So if not to post, then why use Facebook at all? To engage with customers and answer people messaging your business. Because people interact on Facebook so much, when people google search your business, your page might pop up. They then can go to that page to ask questions, read more about you and check out reviews. You need to be able to engage back. 

Remember, even if you never set up a Facebook page for your campground or RV Park, FB already has. You need to take control of it! 

 

3. Facebook Ads

You read about how Facebook doesn’t really show your page’s posts to a lot of people. Yeah, they can be real jerks to businesses. This is so people’s feeds are not just of business posts, but their friends. So, how do you get in front of people? Run ads. 

I am not talking about spending a crazy amount of money. Maybe $10 a week. You can target people based off age, location (suggest starting in the same state or within 3 hours travel of your business) and likes (like camping, RVing, etc). Check out the post below for an example. 

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If you then run an ad to people within 3 hours driving distance and who love camping or RVing over 30, you will get clicks with the goal being pushing more reservations. 

 

4. Conversion Tracking

So, how will you know if ad money is worth it? Place a little code on the page people reach after people book a site or contact you. Facebook walks you through it. You then can see how much it cost per conversion or people booking spots, to see if ads are worth it. If done right, they always will be! If this is too complicated for you, reach out to our go-to marketing partner, Beknown. Based out of Austin, they know all that tech mumbo-jumbo. 

 

5. HootSuite

One way to make FB posting easier is to use Hootesuite. You can schedule posts out for the whole year if you want for all platforms with just a couple of clicks. Best part, it is free! 

 

7. Review Sites

Just like Facebook, even if you have not set up a business page on sites like TripAdvisor or Yelp, you still have one. The bad part is that people are reviewing and are going without engagement back. The best way to get repeat customers is through providing the best experience possible and this includes after they leave. 

Also, you HAVE to be listed on Google. 65% use Chrome (Google's search engine) or google maps to look up more info on businesses. If your business is not listed, you do not show up. Request a listing here. 

 

8. Email Marketing

Chances are you are collecting emails for those who have stayed in your park if not, you should be. Why? So you can send them emails to remind them why your park is so great and to come back! Email services like MailChimp are perfect and are free for up to 2000 email addresses. They come with easy to change templates and look professional. Offer a coupon for their next visit or pictures of cool new park features. 

 

9. Website

On every site, your website is listed. People WILL go there. So if you are spending money and time marketing, you need to make sure you are sending people to a professional site. 

SEO or search engine optimization helps out a lot when people search for parks in your area. With SEO, your site might not ever show up organically. Check out this article to learn more about how Google works. 

Also, most people are used to instant gratification. Therefore, you need to accept online reservations. Over 40% of people in 2016 booked their stay 1-5 days in advance and 24% booked stays the day of. Most people who are looking to book the day of don’t have time to call around. They are looking for convenience. So why not let your campground or RV park can give that to them while making money? Luckily, sites like Bonfire makes it easy. 

 

10. Yourself

Without a great campground, you will have nothing great to market. If you oversell your space, people will feel disappointed or fooled and leave bad reviews which are hard to bounce back from. What features of parks would convince you to visit? Perhaps start there. 

 

We hope these marketing tips help your RV Park or campground have the most successful year yet! If you need help, reach out to our go-to marketers at Beknown Austin. They have not only created park maps and built websites, but have also managed Facebook campaigns and claimed countless park pages. 

Why having a campground reservation software is a must these days

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