The allure of glamping, a word association of glamour and camping, comes from the age-old pleasure of having your cake and eating it too. For a growing number of people, glamping offers the escapism and adventure of the wilderness alongside the conveniences of refined, urban living. The effect is less classic rustic campground, and more upscale bed and breakfast.
If you have been progressive enough to implement Bonfire’s Simple Reservation Management Software for you park operations, you know that using a few simple to use tools can make a huge difference in your time commitment when managing your park’s reservations. Here is a list of the 8 most useful tools Bonfire has to offer.
Owning a campground or RV Park is fun. From hanging outside roasting marshmallow to fishing the day away, it can seem, from a distance, to be nothing but fun. However, it is also hard work. Here are a few tricks and tips we have picked up along the road from not only running our own campgrounds, but also from interacting with hundreds of owners/managers.
1. Understand the Industry
We will start off the basics for those who are thinking about owning their own campground and RV Park. Make sure you familiarize yourself with the consumer’s point of view. This seems pretty straight forward but many excited new owners forget to do proper research. From staying at a campground as a guest to working one for a few weeks, you need to understand both sides of the isle.
2. Create A Community
Having celebrations for July 4th and even ice cream socials help create memories for not only long term guests but short term guests as well. Creating a sense of community and even family, creates a atmosphere every one enjoys. One way to foster a sense of community is to offer simple things like hot coffee to people while they checkin or a postcard they can send to someone from your campground.
3. Learn The Basics
If you are not a little versed in electricity and plumbing, take a class or two. Of course, you can hire someone but that can quickly add up. Knowing some of the basics can save you thousands of dollars and a lot of time. Plus, being able to offer quick solutions to your customers, will only keep them happy.
4. Cleanliness Is Key
A lot of campground and RV Park customers hear about you through WOM. Therefore, your park needs to have clean facilities. If you do not have clean bathrooms or showers, you will loose customers - it is that simple.
5. Don’t Make It Hard
Keeping everything as streamlined as possible for easy checkin and checkout can mean the difference between a good and great experience. Checkin is a customers first interaction with you and we are not talking about the day they arrive. Your impression starts when they book. Wether they book online or by phone, making it easy and comfortable is vital. Check out our blog on creating a great first impression HERE and if you do not have a easy to use online booking platform check out Bonfire.
6. Do It Right The Fist Time
If you are going to build, do it right, with the correct permits. What should have just been a $30 permit could end up costing you $300 in fines. If you build it right with the proper paperwork the first time, it will save your money and time down the line.
7. Marketing For Success
Staying ahead of your competition is key and correct marketing can help. From having a strong Social Media presence to running strategic google ads, it is not impossible to standout from your competition. Click here to download Bonfire’s Free RV Park and Campground Marketing Guide.
8. Adding in Facilities
While marketing can help your campground grow, the addition of facilities such as a playground, a outdoor theatre, and ultimate frisbee courses also make you stand out. Not everything has to cost you money. Lunch and Learn for Campfire Cooking or Guided Hiking Tours can bring in a little extra revenue and a lot of attention. CLICK HERE to read about additional facilities your park could add. https://www.letsbonfire.com/blog/2018/2/13/free-paid-activities-you-could-add-to-your-park
Owning a RV park or campground is hard but rewarding work. We hope these tips help your park or campground have a successful year.
In the past, it was much more difficult to streamline and reduce the time spent tackling the day to day issues, but with the rise of technology and innovation, automating the campground is as easy as the click of a few buttons. We’ve compiled a list below of 8 tools every campground or RV park can implement to boost business and operate more efficiently.
Figuring out the right balance for curfews for your RV Park or campgrounds is tricky. Finding the right balance between residents and guest schedules, especially when one is there for leisure and the other on a more permanent basis, is hard. Plus, there are many criteria to think about when setting curfews such as lights out, quiet times, your work hours and even checkin times.
Total in Revenue: 7 Billion
Annual Growth Rate: 1.9%
Total Spent on Camping Equipment: 2.8 Billion
Number of RV Camping Participants: 42 Million
While there are over 14400 RV Parks and campgrounds across the US, 50 accounts for approximately 25% of the revenue. So how can little guys compete with the larger competitors? It is simple - marketing and things to do.
A lot of smaller campgrounds are getting cut out by the competition due to lack of marketing. By simply making people who are in the areas within 4-12 hours of you aware of your park’s amenities plus the local ownership, more people will book you over corporately owned places. Download a free Marketing Guide for RV Park and Campground Owners here.
Campground rentals, sales of amenities and accommodations such as cabins account for 85% of industry revenue, so do not forget to stock up on things like bug spray, firewood, and noodles to sell in the camp store. If you have the money, investing in a few cabins, kayaks or mountain bikes is also a great way to make extra rental income. Learn more about ways to make money each season here.
All in all what these numbers show us is the Campground and RV industry is here to stay but making sure your park succeeds is up to you. Need marketing, website or reservation management help? We got you covered. Just email us at firstname.lastname@example.org or click here to send us a message.